الكتب الالكترونية

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9780367430368
Consumer Packaging Strategy : Localisation in Asian Markets / Huda Khan, Richard Lee, Polymeros Chrysochou

Illustrates how packaging as a marketing tool is more than simply changing the label or translating the brand into vernacular ...

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9780367859305
Contemporary Issues in Luxury Brand Management / Sylvie Studente, Eleonora Cattaneo

Provides a comprehensive overview of the key themes surrounding luxury brand management and the core issues faced by luxury ...

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978-3-540-28433-8
Retailing in the 21st Century

Retailing in the new millennium stands as an exciting, complex and critical sector of business in most developed as well ...

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عدد الكتب: 1 - 3 /3